Business Buzz
By Rich Baehrle

For years most of the retail activity on Asbury Avenue in Ocean City was concentrated from 7th Street to 10th Street. However, the beginning of the Avenue has been reestablished as 6th Street.

Jon and Patty’s Coffee Bar and Bistro has long been a popular staple on the 600 Block. Added to Jon and Patty’s recently have been Pedego electric bike rentals and Goji smoothie store.

A brand-new building, located a 603 Asbury Ave., will be the new Asbury landmark. It is a spectacular design and will feature White Lotus boutique, Fabiana Edwards Studio Salon and Spa, and Pete’s Mercantile.

White Lotus is a specialty boutique focused on healing products for the mind, body and soul. They will also feature clothing, jewelry accessories and much more.

Two local sisters, Jamie Hannigan and Lisa Catrambone, collaborated their talents to start White Lotus 12 years ago with a small shop in Sea Isle City. Fast forward to 2022, this will be the sixth store the sisters have opened. Currently they have two stores.

They are excited to share their passion for spiritual gifts that help people heal from within. The unique, handcrafted items will cater to the individual, not the masses.

In addition to the specialty items, the sisters will feature classes and events such as crystal readings, tarot card readings, meditation and yoga. You can learn more about White Lotus at The opening is targeted for Nov. 19.

Fabiana Edwards Studio Salon and Spa is not new to Ocean City or Asbury Avenue. Fabiana Simoes has been located at 815 Asbury Ave. since 2014. Her tremendous success there has led to the new beautiful location at 603 Asbury Ave.

She started her career in Vineland in 1985. Fabiana has been a salon owner since 1991 and is a masters Vidal Sassoon graduate. In addition, her salon has the prestigious designation of a Paul Mitchel focus salon.

The new salon will be like no other featuring six custom cutting stations, a color bar, hair extension station, barbering area, aesthetic massage area, brow bar and eyelash extensions. They will also feature a bridal and prom makeup bar. You can learn more at or call 609-391-9900. Opening is set for Dec. 6.

Pete Mercantile is primarily an online women’s clothing store boutique. They are a mother/daughter owned business serving women all over the country for the last year and a half. With curated looks for all ages and styles, their goal is to help bring classic looks and timeless fashion with flair from the South and other areas.

Their success online has made their journey to brick and mortar very intentional. They love the culture of Ocean City and many of their clients reside there. They will bring it all together with a fun new location on Asbury.

Remember to support your local merchants.

Rich Baehrle of Berkshire Hathaway Fox and Roach. Can be reached at 609-226-6680 or 609-641-0011